In order to better cultivate the new momentum of Foshan’s online economy, open a new channel to live stream economy for Foshan industries and enterprises and catch up with the trend of “social interaction+content e-commerce”, Foshan Branding 10,000 Industrial Live-streaming Influencers Training Project and “Smiling Angles-Live Stream Training Camp 2020”by Monalisa Tiles Corporation were officially held in the headquarter of Monalisa Group.

10,000 industrial live-streamed influencers training project set up to boost the transformation of manufacturing enterprises

Since April this year, Foshan media has actively responded to the new demand of emerging economy, cooperated with different levels of government, associations, internet platforms and other resources, and used various patterns like live commerce innovatively to help the production resumption of different industries in Foshan.

In this activity, Foshan News cooperate with government departments, industrial associations, short video platform, super brands and other professional institutions to plan together, inviting different parties such as short video platforms, professional MCN institutions and well-known digital influencers to focus on Foshan manufacturing, cultural and tourism, and other pillar enterprises. This activity aims to cultivate a number of live commerce influencers such as super brand influencers, cultural and tourism influencers, gourmet influencers and design influencers to expand the influence of Foshan industrial celebrities throughout the entire network.

According to Li Lin, the deputy chief editor of Foshan News, this activity aims to respond to the need of Foshan live commerce influencers in various industries. Starting from four aspects: influencer training, cultivation and incubation, live commerce, and IP operations, this activity helps Foshan enterprises embrace the brand new pattern of “short video+live commerce””online+offline”and facilitate the organic integration of short videos and content e-commerce as well as the integrated development of online business and offline carriers.

“This training project led by Foshan News of Foshan Media Group is following the trend of live commerce and aims to promote the production resumption of Foshan brands. ”Huang Yizhong, the chief editor of Foshan News said. Foshan Branding 10,000 Industrial Live-streaming Influencers Training Project consists of three aspects, including super brand industrial influencers training project, local industrial influencers training project, and the construction of a new platform for cultivating industrial influencers. Through the cultivation and incubation of these three major sectors, a number of Foshan live commerce influencers will appear soon.

Training 1,000 “smiling angels” creates a new way of Monalisa’s retail

Following the trend of live commerce, Monalisa Tiles Corporation is broadening its business channels and innovating marketing methods. As a project promoted by enterprise for the growth of digital influencers within enterprise and brand terminals, “Smiling Angels 101 Live Stream Camp” of Monalisa Tiles Corporation boosts ceramic and tile industry to rapidly enter the area of live commerce, and lead the traditional manufacturing industry to create a new battlefield for retailing.

Xiao Libiao, president of Foshan Building Materials Industry Association and president of Monalisa Group said, “Starting Monalisa Smiling Angels Live Stream Training Camp and introducing external resources to promote the construction of our team, I hope that we can integrate into some new marketing forms like live stream and keep staying in the forefront of the industry where a large group of passionate, professional and trustworthy Monalisa’s live stream talents emerge.”

Apart from Monalisa Tiles Corporation’s “Smiling Angels 101 Live Stream Training Camp”, there will be more enterprises participating into this project gradually, which will promote Foshan to build a new e-commerce ecosystem under the industrial trend.

(Annie)