On June 15th, the 127th China Import and Export Fair (Canton Fair) started officially. 470 Foshan enterprises were involved, doing good preparation by building online VR exhibition halls, uploading 3D factory panoramas, and anchors taking turns to broadcast. Taking this online Canton Fair as an opportunity, how can enterprises in the five districts of Foshan develop online marketing channels? How can they seize new market opportunities?
Chancheng: online marketing will gradually become a trend
During the Canton Fair, Eagle Ceramics will hold three live broadcasts to introduce the companys situation, featured products and quality control capabilities.
"It is foreseeable that online marketing will gradually become a trend. We also hope to train ourselves during this exhibition.", said by the representative of Eagle Ceramics.
Nanhai: a new way to display at the online Canton Fair is found
"On the first day, we conducted two live broadcasts, mainly for customers in the Middle East and Europe. During this period, we can intuitively display product parts, installation skills, maintenance issues, etc. to our customers." Lu Guojiao, Assistant General Manager of Foshan Nanhai NANYOO Electrical Appliance Co., Ltd., said that this live broadcast will last for 10 days, and they also plan to develop a "24-hour factory watching" service. Monitoring the order process online, customers feel more relieved.
Shunde: foreign language anchors in the online "Exhibition Hall" keep busy all day
Shunde enterprise LESSO Group has set up an online "exhibition hall" and live broadcast room on the official page of this Canton Fair to connect customers from all over the world. As a pipeline production and R&D enterprise that has access to the global business, the live broadcast studio promoted its products in Asia, Africa and America online all day long.
"We have prepared more than two months for this online Canton Fair." Liang Huiqiang, vice chairman of Galanz Group, said that during the online Canton Fair, Galanzs daily live broadcast is estimated to be more than 3 hours.
Gaoming: exhibits on the live broadcast room welcome global visitors online
"Online live broadcast room is the biggest feature of this exhibition and also the most challenging part." Huang Jie’en, manager of the export department of MAXDA Sanitary Ware, said that since the exhibition adopted online live broadcast, the "anchors" must know each exhibit well. And they should be able to control all situations. How to attract buyers without presenting the real products is also a problem faced by exhibitors.
Sanshui: turn on the online business mode
The staff of Guangdong XINGX Refrigeration Equipment Co., Ltd. made presentations online to explain and display products. "In the past few days, we have hosted online live broadcasts for customers in Southeast Asia, Europe and the Americas, and mainly promoted 30 products in three categories: kitchen cabinets, cook bench cabinets, and beverage storage cabinets." said Xue Xinyu, deputy general manager of XINGX Refrigeration." The company also arranged a 24-hour customer-service staff on duty to ensure that the buyers inquiry can be replied as soon as possible."
The epidemic has spurred changes in the industry, and emerging industries such as the Industrial Internet are coming. Through these practical experiences, combined with the new exhibition mode of the Canton Fair this year, Foshan Enterprises further explore the new digital possibilities of bringing "Chinese intelligent manufacturing" to the world.
(Anthony)