On July 31th, “Countdown to 100 days”and the pledge ceremony of the 27th China Golden Rooster and Hundred Flowers Film Festival was launched, marking the preparatory work enters the tough stage./via Zhou Chun from Foshan Daily.

On July 31th, “Countdown to 100 days”and the pledge ceremony of the 27th China Golden Rooster and Hundred Flowers Film Festival (hereafter referred as Film Festival) was held in Foshan. During the ceremony, Film Festival presented representatives of Propaganda Department of the five districts in Foshan, media teams, volunteer teams and leaders of the venue with flags to lead the community to participate in, support, share the Film Festival, and later on formed a strong joint force to promote the holding of the Film Festival as scheduled.

Rao Shuguang, secretary-general of the China Film Association, said that the countdown and pledge ceremony is a good way to show the great enthusiasm and firm confidence in holding the Film Festival with concerted efforts to filmmakers nationwide and Foshan citizens.

After a gap of 20 years, Foshan once again hosted this film culture event. This year coincides with the 40th anniversary of the reform and opening up, which means Film Festival this year is destined to be of great significance. Liu Junwen, member of the Standing Committee of Foshan Municipal Party Committee and deputy mayor, said that Foshan should further build consensus and strengthen confidence, further accelerate the pace of work, and consolidate all work to ensure that the film festival will be held as scheduled. At the next stage, in terms of departmental work, we must highlight linkage, rational division of labor, careful arrangement, and pragmatic effectiveness. We should promptly and orderly promote the inspection and acceptance of Foshan International Sports Culture Performing Arts Hall to ensure that it will be put into use as scheduled; in the promotion aspect, we must continue to create new exciting points and heat up the Film Festival continuously; when it comes to social participation, carefully plan, widely promote, and jointly build and share; we should also improve execution efficiency and both software and hardware supporting; comprehensive and in-depth promotion of preheating activities, implementation, market-oriented investment operation, venue hotel preparations for the finalization of the selection and the recruitment of volunteers should be well conducted. We should really make the Film Festival a grand feast for the people, and strive to make the festival a lively, richly connotated, shared, and memorable film culture feast.

On the same day, the interaction activity of Film Festival in Tik Tok, a creative music video community, also turned on. Audience who release small video to cheer up for the Film Festival and get top 10 thumps-up will have access to attend the opening ceremony of the Film Festival. And those who rank top 3 will be invited to join the closing ceremony.

(Gary)